# Elo

> Elo is an adserver purpose-built for AI chat applications. Publishers integrate the Elo SDK to monetize AI chat apps with native, conversational ads that appear inside the chat thread instead of as banners or interstitials. Founded 2024. Backed by Pear VC and Audacious Ventures.

Elo is stack-agnostic and works with OpenAI, Anthropic Claude, and custom or self-hosted large language models. The SDK is roughly twelve lines to integrate and ships for web, iOS, and Android. Pricing models supported: CPM, CPC, and CPA. The Elo Ad Library is a public, searchable catalog of real ads running on ChatGPT and other AI chat applications.

## Pages

- [Home](https://elo.ad/): What Elo is and how it works, with a hero demo of each product in an AI chat thread: contextual ads, web search, and product search.
- [About](https://elo.ad/about): Company facts in one place: what Elo is, founding year, investors, platforms, pricing models, and a company FAQ.
- [Demo](https://elo.ad/demo): Live demo of conversational ads rendered inside an AI chat experience.
- [Advertisers](https://elo.ad/advertisers): Generate a free campaign preview from your website and see three campaign angles across four native AI-chat ad formats.
- [Ad Library](https://elo.ad/library): Searchable catalog of ads running on ChatGPT and other AI chat apps; filter by category, brand, or keyword.
- [Docs](https://docs.elo.ad): Integration guides, SDK reference, and API documentation for the Elo adserver.
- [Privacy](https://elo.ad/privacy): How Elo collects, uses, and protects data across the adserver, dashboard, and SDKs.
- [Terms](https://elo.ad/terms): Terms of service for publishers and advertisers using the Elo adserver.

## SDKs

- [Web SDK source](https://github.com/growlads): JavaScript and TypeScript SDK for embedding Elo in web-based AI chat apps.
- [iOS SDK](https://github.com/growlads/elo-ios-sdk): Native iOS SDK for AI chat apps on iPhone and iPad.
- [Android SDK](https://github.com/growlads/elo-android-sdk): Native Android SDK for AI chat apps on Android.

## Contact

- General: contact@elo.ad
- Founder: sahil@elo.ad
- Book a call: https://cal.com/elo-ads/30min